P&G may roll out ‘hyper-personalised’ production for brands like Olay, as part of $38m industry push

SINGAPORE – Imagine the day when a handcream is made just for you, with the mix of ingredients you want.

That may happen soon with Procter & Gamble (P&>) making plans to install a production line for its skincare brand Olay that is able to "hyper-personalise" goods on demand, down to a single unit.

Please subscribe or log in to continue reading the full article. Learn more about ST PREMIUM.

Read More – Source

Related Posts