Six-Year-Old Girls Letter To Toy Company Prompts Them To Launch Plastic Army Women

BMC Toys

A little girl prompted a toy company to launch army women figurines after writing a letter to them complaining about the fact they didnt make girl army men.

Six-year-old Vivian Lord, from Little Rock, Arkansas, was playing with her brothers toys one day when she realised none of the figurines looked like her.

Venting her frustrations in a letter to several army men manufacturers, including BMC Toys in Scranton, Pennsylvania, Vivian urged them to make army girls that look like women.

The six-year-olds letter reached Jeff Imel, the owner of BMC Toys, who said hed never gotten a letter from a child like that before – although he has been asked about female toy soldiers in the past.

Receiving Vivians letter put the idea to the top of the list, easily, with Jeff telling CBS News: Im going to do it. The owner even showed Vivian some of his concept drawings.

But the six-year-old didnt understand why it had to be such a long process, stating: They were doing sketches, but they were busy making boy army men. Jeff explained how its an expensive process so he had to be sure the demand would be high enough.

He told the news station:

Im not a big company. Its expensive to produce a new figure set. So Ive got to do my due diligence and make sure its something people actually want.

Women green figurinesBMC Toys

Shortly after receiving the little girls letter, Jeff commissioned the first prototype and the Green Army Women figurines will be available by Christmas 2020.

As per NPR, the figurine will be available in four different military poses, including a female captain holding a handgun and binoculars and a kneeling female soldier holding a bazooka, ready to launch.

Although Jeff had been playing around with the idea of adding female toy soldiers to his set for a long time, requests began coming in in recent years which renewed his desire to create some new prototypes.

Prior to Vivians letter, in which she said she would play with [the women figures] every day with her friends if they were to exist, JoAnn Ortloff, a retireRead More – Source