A major advertising company has cut all ties with Nivea after a senior employee allegedly said we dont do gay when shown an ad of two men touching hands.
The comment is believed to have been made during a call with FCB creatives, including one of which is gay, according to insiders.
FCB, one of the worlds leading ad agencies, dropped Nivea Skincare as its client after a 100-year long relationship.
FCB CEO Carter Murray, did not mention the homophobic comment in the memo, but said the decision came after much reflection and discussion on our creative ambitions.
He added: There comes a point in every longterm relationship when you reflect on what youve accomplished together and set your sails for where your journey will take you next.
Sometimes that journey ahead demands tough choices that lead down different paths.
Nivea spends more than £225 million on advertising a year, but Mr Murray said that represents just 1 per cent of FCBs global revenue.
Tensions between the businesses had been rising for years, according to AdAge.
A spokesperson for Beiersdorf did not directly address the allegations but stressed that such behaviour was not tolerated at the company.
The spokesperson told Campaign US: We undRead More – Source