Nivea dropped by ad agency after being accused of saying we dont do gay

18 April 2018, Germany, Hamburg:?Plastic lids for Nivea-Creme in a storage container at the production plant of the German personal-care company Beiersdorf. Photo: Christian Charisius/dpa

Nivea has allegedly been dumped for making a homophobic remark (Picture: DPA)

A major advertising company has cut all ties with Nivea after a senior employee allegedly said we dont do gay when shown an ad of two men touching hands.

The comment is believed to have been made during a call with FCB creatives, including one of which is gay, according to insiders.

FCB, one of the worlds leading ad agencies, dropped Nivea Skincare as its client after a 100-year long relationship.

FCB CEO Carter Murray, did not mention the homophobic comment in the memo, but said the decision came after much reflection and discussion on our creative ambitions.

He added: There comes a point in every longterm relationship when you reflect on what youve accomplished together and set your sails for where your journey will take you next.

Sometimes that journey ahead demands tough choices that lead down different paths.

The picture shows a large blue ball with the Nivea logo in the foyer of the Nivea House which was opened in Berlin, Germany on 01 April 2009. Photo: Xamax

Nivea has been working with FCB for 100 years (Picture: DPA)

Nivea spends more than £225 million on advertising a year, but Mr Murray said that represents just 1 per cent of FCBs global revenue.



Tensions between the businesses had been rising for years, according to AdAge.

A spokesperson for Beiersdorf did not directly address the allegations but stressed that such behaviour was not tolerated at the company.

The spokesperson told Campaign US: We undRead More – Source