Unilever and SAP lead £4m investment round in digital reward platform WeGift

The likes of SAP and Unilever have led a £4m investment round into London startup WeGift, which is aiming to become the first real-time digital reward platform.

The company secured the £4m Series A funding, which was also led by venture capital firm Stride, as it also reported a 500 per cent growth in annual revenue.

Read more: Tech investor raises a record $100m in capital

WeGift plans to use the funds to increase the scale of its operations, improve its technology platform, and support its expansion into the US.

“Employees and customers alike expect consumer-like experiences from businesses,” said SAP managing director Ram Jambunathan. “Being able to provide those experiences is a key driver of retention and satisfaction.

“But today, businesses rely largely on archaic, manual processes for rewards. WeGift can uniquely enable customers to provide appealing experiences from incentives to reimbursements, which is well-aligned with SAPs distinctive ability to leverage operational data and drive experience management.”

Meanwhile, Unilever Ventures said WeGift had “huge opportunity to leverage their technology across the consumer goods industry”.

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