Amazon takes on TCLs Roku TV with low-cost HDR Fire TV television

Enlarge / Seeing is believing when it comes to HDR, and this mock-up comparison of the display tech hints at what awaits for Toshiba buyers. (Note: The TV pictured above is NOT the one we're writing about today.)Ars Technica

Things are looking a lot brighter for Amazon's collection of Fire TV Edition sets. The company is introducing three new smart televisions made by Toshiba that bring HDR support to the product line for the first time. The displays are also going up for sale at an appealing price point.

The Toshiba 4K UHD Smart TV HDR is an LCD panel that promises a typical contrast ratio of 4,000:1, plus HDR in the Dolby Vision standard. The Amazon product listing doesn't give any specifics on the maximum brightness for this hardware. As the product name implies, it has a 4K resolution as well as a 60Hz refresh rate.

The largest model is 55 inches, and it is on sale now for $449.99. The other options are 50 inches for $379.99 and 43 inches for $329.99; those will be available starting June 30. All three of the new Fire TVs are exclusively available through Amazon or Best Buy thanks to the unusual alliance those sellers entered earlier this year.

  • The front of Amazon's HDR Toshiba TV. Amazon
  • The back of Amazon's HDR Toshiba TV. Amazon
  • Ports on Amazon's HDR Toshiba TV. Amazon
  • Side ports on Amazon's HDR Toshiba TV. Amazon
  • Remote for Amazon's HDR Toshiba TV. Amazon

These models use the Dolby Vision format to provide the HDR, or high dynamic range. The technology offers a bigger range of brightness and contrast than standard displays, which translates to a more nuanced and realistic-looking image. Dolby's option offers a few theoretical benefits over rival formats like HDR-10.

Most notably, content creators can include metadata to make adjustments to brightness, color, and contrast settings over the course of a video for what the creator has set as the ideal performance on a scene-by-scene basis. HDR-10, on the Read More – Source