Microsoft may believe it has made augmented reality's killer app: the just-announced Minecraft Earth for iOS and Android.
AR on mobile devices may carry tremendous potential, but it's easy enough to argue that the mainstream value proposition hasn't arrived yet. Pokémon Go is probably the most oft-cited "killer app" for AR, but it's only barely a true AR app. And there are some neat shopping apps and educational tools (from Warby Parker and Ikea, for example) but none of them have made a big dent in the mainstream consciousness.
At first glance, Minecraft Earth seems a bit like Pokémon Go, given that it seems to be location aware in some ways. But there's a bit more to it than that. Players will be able to construct builds on their living room tables either alone or in collaboration with others, then go and place them full-size in the outside world when they're ready. You can collect new mobs (both familiar and new) and resources around you to incorporate in your build, then fight them in the life-size version of the build. Fundamentally, it appears to be the basic Minecraft experience translated to augmented reality with geolocation features.
Microsoft acquired Minecraft from its creator in 2014, and has (mostly successfully) sought to turn it into a family-friendly, educational gaming and creative powerhouse. Interestingly, the company previously demoed an AR version of Minecraft at the E3 gaming conference Read More – Source