Markets

Why Travel Companies Are No More Than Destination Managers, a Report by Accenture

What: Accenture has published a report on the new travel trends to keep an eye on as 2018 unfolds.
Why it matters: As the world changes and technology advances at an accelerated rate, travel-industry players need to be aware of the new customers' needs and be ready for some fierce competition.

For the third consecutive year, Accenture has shared its report on the main themes that will become a trend in the travel industry as 2018 unfolds. Experts at Accenture Interactive for Travel have analyzed what's next in the industry and, as it happened in previous years, they have found interesting and disrupting new trends to watch, which even if we could have expected, we surely need to be ready for. The key takeaways from the report further examined below, touch the foundations of travel: customers ask for improved experiences, brands need to declare their alliances in order to provide those experiences (without losing the human factor from sight), and we need to bear in mind that the world is changing.

Travel Experiences are Becoming Modular

The first trend explored by this year's Accenture travel report speaks of how consumers have higher expectations than ever. As tools and resources get better, consumers don't see why their travel experience couldn't be as flexible as the world is. Airport lounges, hotel rooms…, they are stages of their trip, or as Accenture calls them, "modules" that help create a personalized experience. The challenge is that, as the concept of luxe evolves and adapts to each individual consumer, brands need to accommodate to personal expectations in order to provide a really satisfying travel experience.

The way to make it happen, according to the report, is using new technologies such as biometrics, which can help analyze customer's sentiments: "Smart rooms, for example, detect the guests mood to provide the service they need in real time, not based on past data. And with virtual reality, a person can travel without leaving their room."

Brands Have to Decide Whether to Become Allies or Enemies

"Travel has become a kind of battlefield where brands either attract or repel each other", says Accenture. "They must identify which position they hold so they can define a strategy and survive the battle." Consumer expectations, the new modular architecture, and the new trend of "superbrands" are three forces shaping a new travel ecosystem, similar to a magnetic field where brands need to "come together to meet the growing demands of travelers." According to each brand's strategies, firms can either get together or get ready for battle, but they should all keep in mind that the travelers should be the top priority and design a strategy according to today's realities.

Travel Firms Need to Be Destination Management Companies

As the world goes increasingly crazier, travel-industry players need to adapt to the series of circumstances that play a part in the consumer's minds when they prepare to choose a destination. Things like terrorism and tourism-phobia are factors that make it necessary for travel companies to recur to a new way of measuring destinations: the Traveler Risk Tolerance Index. To quote the report, "They would essentially become destination management companies (DMC), responding to tourists new need to become familiar with a variety of options, allowing them to make the best destination choice." By interpreting the external factors travelers are concerned with, companies can actually earn the consumer's trust.

When Quantifying Customers, Keep the Human Factor in Mind

Today's obsession with measuring everything is leading to a tendency to transform customers into rough numbers. However, says Accenture, travelers' expectations point clearly toward the human factor. As technology's command over private lives increases, so does the need for transparency between brands and customers. The future is technological, but it should also be more human precisely for that reason. Thus, in using new technologies, brands are forced to fulfill the expectations that come with this use of technology. "We, as travelers, still demand love," says Accenture. "Even if interactions happen via technology. Create tech with soul."

To overcome 2018's trends, Accenture summarizes what needs to be done:

  • Design an experience package based on relevant modules throughout the customer's journey.
  • Look for alliances with other brands to win the battle.
  • Adapt to each traveler's Risk Tolerance Index.
  • Don't lose sight of the human factor when getting lost in all that data.

The world is changing, why shouldn't we?

Janet Grynberg @grynberg_janet

Janet has worked as editor and translator since 2013. After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.

Original Article

Related Articles

67 Comments

  1. Amazing! This blog looks exactly like my old one!
    It’s on a completely different topic but it has pretty much the same layout
    and design. Excellent choice of colors!

  2. An impressive share! I’ve just forwarded this onto a co-worker who had been conducting
    a little homework on this. And he in fact bought me
    breakfast because I stumbled upon it for him…
    lol. So allow me to reword this…. Thanks for the meal!!
    But yeah, thanks for spending the time to talk about this topic here on your blog.

  3. Hello there, I found your blog by the use of Google whilst searching for a similar
    topic, your website got here up, it seems to be great.
    I have bookmarked it in my google bookmarks.
    Hello there, simply become aware of your blog via Google, and located that it is really informative.
    I am going to be careful for brussels. I’ll
    appreciate if you happen to proceed this in future. Numerous people can be benefited out of your
    writing. Cheers!

  4. I have learn several excellent stuff here. Definitely price bookmarking for revisiting.
    I wonder how so much effort you put to create any such magnificent
    informative web site.

  5. Every weekend i used to pay a visit this web site, as i wish
    for enjoyment, for the reason that this this web site conations in fact good funny information too.

  6. Excellent post. I was checking continuously this
    blog and I am impressed! Extremely helpful information specially the last part
    🙂 I care for such info a lot. I was looking for this certain info
    for a long time. Thank you and best of luck.

  7. What’s up everybody, here every one is sharing such
    familiarity, so it’s good to read this web site, and I used to
    visit this weblog daily.

  8. What’s Going down i am new to this, I stumbled upon this I have found It positively helpful and it has aided me out loads.
    I hope to contribute & aid other users like its aided me.

    Good job.

  9. Whats up very cool site!! Guy .. Excellent .. Amazing ..
    I’ll bookmark your web site and take the feeds additionally?
    I am satisfied to seek out a lot of useful info here in the put up,
    we’d like work out extra strategies in this
    regard, thank you for sharing. . . . . .

  10. You really make it seem so easy with your presentation but I find this matter
    to be really something that I think I would never understand.

    It seems too complicated and extremely broad for me.

    I am looking forward for your next post, I’ll try to get the hang of it!

  11. No matter if some one searches for his required
    thing, so he/she needs to be available that in detail, therefore that thing is maintained over here.

  12. Oh my goodness! Amazing article dude! Thank you so much, However I am experiencing issues with your RSS.
    I don’t understand why I am unable to join it. Is there anybody having identical RSS problems?
    Anybody who knows the answer can you kindly respond?

    Thanx!!

  13. Link exchange is nothing else however it is just placing the other person’s web site link on your page at proper place and other person will also do same in favor of
    you.

  14. Greetings! I know this is somewhat off topic but I was wondering
    which blog platform are you using for this site?
    I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another
    platform. I would be fantastic if you could point me
    in the direction of a good platform.

  15. No matter if some one searches for his necessary thing, so
    he/she needs to be available that in detail, therefore that thing is maintained over here.

  16. This is a great tip particularly to those fresh to
    the blogosphere. Simple but very precise
    info… Thanks for sharing this one. A must read post!

  17. Awesome things here. I am very glad to see your
    article. Thank you so much and I am having a look forward to touch
    you. Will you please drop me a mail?

  18. This is the perfect site for anyone who hopes to find
    out about this topic. You understand a whole lot its almost hard to argue with you (not that I really will need to…HaHa).
    You certainly put a new spin on a topic that’s been discussed
    for many years. Excellent stuff, just great!

  19. Just desire to say your article is as astonishing.

    The clarity for your put up is just cool and i could assume you are knowledgeable on this subject.

    Well with your permission let me to clutch your RSS feed to
    keep updated with impending post. Thanks 1,000,000 and
    please keep up the rewarding work.

  20. You could definitely see your skills within the article you write.
    The arena hopes for more passionate writers such as you who are not afraid to mention how they believe.

    All the time follow your heart.

  21. Thank you for sharing your info. I truly appreciate your efforts and I am
    waiting for your further write ups thank you once again.

  22. Hey there! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked
    hard on. Any suggestions?

  23. With havin so much content and articles do you ever run into any
    issues of plagorism or copyright violation? My blog has a lot
    of unique content I’ve either authored myself or outsourced
    but it looks like a lot of it is popping it up all over the web without my permission. Do you know
    any solutions to help prevent content from being ripped off?
    I’d definitely appreciate it.

  24. Very great post. I simply stumbled upon your blog and
    wanted to say that I’ve truly loved surfing around your blog posts.
    In any case I’ll be subscribing to your feed and I am hoping
    you write again soon!

  25. Its like you read my mind! You appear to know a lot
    about this, like you wrote the book in it or something.

    I think that you can do with a few pics to drive the message
    home a bit, but other than that, this is great blog.
    A fantastic read. I will definitely be back.

  26. This is really interesting, You’re a very skilled blogger. I have joined your feed
    and look forward to seeking more of your excellent post.
    Also, I’ve shared your website in my social networks!

  27. Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! However, how can we communicate?

  28. Ahaa, its fastidious conversation on the topic of this article here at
    this weblog, I have read all that, so at this time me also commenting at this place.

  29. Hello there! I know this is kind of off topic but I was wondering
    which blog platform are you using for this site? I’m getting fed up of
    Wordpress because I’ve had problems with hackers and
    I’m looking at options for another platform.
    I would be fantastic if you could point me in the
    direction of a good platform.

  30. Hello Dear, are you really visiting this website on a regular basis,
    if so then you will definitely obtain good know-how.

  31. hello there and thank you for your information –
    I’ve definitely picked up something new from right here.
    I did however expertise a few technical points using this site, since I experienced to reload the
    web site many times previous to I could get it to load properly.
    I had been wondering if your web hosting is OK?

    Not that I am complaining, but sluggish loading instances times will often affect your placement in google and can damage your high quality score if ads and marketing with Adwords.

    Well I’m adding this RSS to my email and
    can look out for much more of your respective interesting content.
    Make sure you update this again soon.

  32. You have made some decent points there. I checked on the net to learn more about the issue and found most individuals will go along with your views on this website.|

  33. Hi just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading correctly.

    I’m not sure why but I think its a linking issue. I’ve tried it in two
    different web browsers and both show the same outcome.

  34. I read this post completely regarding the resemblance of most recent and previous
    technologies, it’s amazing article.

  35. Hi great blog! Does running a blog similar to this require a massive amount work? I have virtually no knowledge of programming however I had been hoping to start my own blog in the near future. Anyways, if you have any recommendations or techniques for new blog owners please share. I understand this is off subject but I simply had to ask. Appreciate it!|

  36. Does your website have a contact page? I’m having problems locating it but, I’d
    like to shoot you an email. I’ve got some recommendations for your blog
    you might be interested in hearing. Either way, great blog
    and I look forward to seeing it develop over time.

  37. Undeniably believe that which you said. Your favorite justification seemed to
    be on the web the easiest thing to be aware of. I say to you, I definitely get irked while people consider worries that
    they plainly don’t know about. You managed to hit the nail upon the top and also defined out
    the whole thing without having side-effects , people could take a signal.

    Will likely be back to get more. Thanks

  38. Hi everyone, it’s my first go to see at this web site, and post is actually fruitful in support of
    me, keep up posting such articles or reviews.

  39. My spouse and I stumbled over here from a different web
    address and thought I should check things out.
    I like what I see so now i am following you. Look forward to looking
    over your web page yet again.

  40. Excellent weblog right here! Additionally your web site a lot up fast!
    What host are you the use of? Can I am getting your affiliate
    hyperlink on your host? I want my web site loaded up as
    quickly as yours lol

  41. Hello, i feel that i noticed you visited my website so i got here to go back the prefer?.I am attempting to in finding things to improve my web site!I guess
    its good enough to make use of a few of your concepts!!

  42. Hi friends, how is everything, and what you want to
    say concerning this post, in my view its actually awesome in favor of me.

  43. I enjoy what you guys are up too. This type of clever work and reporting!

    Keep up the great works guys I’ve incorporated you guys
    to my personal blogroll.

  44. Hi there would you mind letting me know which webhost you’re using?
    I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot quicker then most.
    Can you recommend a good hosting provider at a fair price?
    Thank you, I appreciate it!

Leave a Reply

Your email address will not be published.

Back to top button