What: We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February.
Why it matters: Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.
Among the major topics Latin Americans like to browse online, travel is not a favorite. While about 90% of Internet users in this region look at entertainment content and 50% browse on e-commerce sites, only 25% are interested in travel information. As shown in the tables below, TripAdvisor is still the number-one site for Latin Americans' travel plans, while Uber heads the list in Mexico.
Top 10 Travel Websites in Latin America, February 2018
| Total Audience, Home and Work, PC/Laptop | Total Unique Visitors (000) | |
|---|---|---|
| Total Internet: Total Audience | 190,287 | |
| Travel | 47,764 | |
| 1 | Trip Advisor Inc. | 10,865 |
| 2 | Expedia Inc | 7,682 |
| 3 | Despegar-Decolar Sites | 6,978 |
| 4 | Priceline.com Incorporated | 6,578 |
| 5 | LATAM.COM | 3,883 |
| 6 | Airbnb Sites | 3,085 |
| 7 | GOL Linhas Aereas Inteligentes | 2,427 |
| 8 | Uber | 2,409 |
| 9 | MSN Travel | 1,668 |
| 10 | LanChile S.A. | 1,643 |
- [Source: comScore]
- As said above, 25% of Latin American Internet users looked at travel content online.
- 22.7% of travel-content users visited TripAdvisor.
- Despegar-Decolar Sites received 14.6% of visits, while Priceline.com was visited by 13.7% of users.
- 8.1% of users looked for airline-ticket information on LATAM.COM.
- Airbnb was visited by 6.4% of users.
- 5% of users looked for airline tickets on GOL Linhas Aereas Inteligentes.
- Uber received another 5% of visitors.
- MSN Travel and LanChile are at the bottom of the list, with 3.4% each.
Top 10 Travel Websites in Mexico, February 2018
| Total Audience, Home and Work, PC/Laptop | Total Unique Visitors (000) | |
|---|---|---|
| Total Internet: Total Audience | 68,613 | |
| Travel | 21,274 | |
| 1 | Uber | 7,291 |
| 2 | TripAdvisor | 4,296 |
| 3 | Expedia Inc | 2,679 |
| 4 | Despegar-Decolar Sites | 1,219 |
| 5 | Priceline.com Incorporated | 1,217 |
| 6 | Volaris Sites | 1,191 |
| 7 | VIVAAEROBUS.COM | 1,182 |
| 8 | BUSOLINEA.COM | 731 |
| 9 | Aeromexico | 726 |
| 10 | MEXICODESCONOCIDO.COM.MX | 665 |
- [Source: comScore]
- Uber was the most-visited website with 34.2%.
- 20% of travel-content users visited TripAdvisor.
- Expedia Inc received 12.5% of travel-related visits.
- Very similar amounts of users visited Despegar-Decolar and Priceline: 5.7% each.
- Volaris received 5.5% of visits, just the same as VIVAAEROBUS.
- Busolinea and Aeromexico were visited by 3.4% of users each.
- MEXICODESCONOCIDO received 3.1% of visits.
Editorial Staff @portada_online
Portada Staff
685686 423175Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving us something enlightening to read? 533783