Health

Kellogg’s to cut sugar in kids’ cereals by up to 40%

Cereals giant Kellogg's is to cut the amount of sugar in its three top selling children's cereals by between 20% and 40% by the middle of next year.

The lines are Coco Pops, Rice Krispies, and Rice Krispies Multi-Grain Shapes.

Kellog's also says it will stop selling Ricicles and end on-pack promotions aimed at children on Frosties.

It comes amid pressure on food firms to cut sugar levels to combat obesity, but one nutritionist said told the BBC the company was not going far enough.

Kellogg UK's managing director Oli Morton said the company recognised "based on national dietary survey data, that people are eating too much sugar at breakfast and throughout the day".

It plans to cut the amount of sugar in Coco Pops from 30g per 100g to 17g, a 40% reduction.

"This is following a reduction of 14% earlier this year, meaning that from 2017 to 2018, it will have halved the sugar in Coco Pops," Kellogg said in a statement.

'Positive step'

Sugar in Rice Krispies will be cut by 20% and in Rice Krispies Multi-Grain Shapes it will be reduced by 30% per serving.

The government recommends that children aged between seven and 10 should eat no more than 24g of sugar, or the equivalent of six sugar cubes, per day.

The new Coco Pops recipe, which is due to be introduced in July 2018, will mean that a 30g serving of the cereal will contain 5.1g of sugar, or just over one 4g sugar cube

That compares with 9g, or more than two sugar cubes, under the old recipe.

"Any move to be helping the general public to make healthier choices is a good one," said Dr Anna Robins, a senior lecturer in exercise, nutrition and health at the University of Salford.

"And the changes that are taking place, while it's a positive step, I don't think they're going far enough to be making these cereals a healthy option in the morning," she added.

Sugar tax

Earlier this year sugar limits for everyday foods such as biscuits, chocolate bars and cereals were published by public health officials in an effort to make UK children more healthy.

In March officials at Public Health England called on food firms to cut sugar by 20% by 2020, and by 5% this year.

It said the food industry should try lowering sugar levels, reducing product size or pushing healthier products.

The sugar guidelines form part of the government's plan to curb childhood obesity, set out in August 2016.

Officials in Scotland, Wales and Northern Ireland were also been involved in producing the guidelines.

A sugar tax on the UK soft drinks industry has already been announced and will come into force next April.

Original Article

BBC

Related Articles

22 Comments

  1. I’ve been browsing online more than 2 hours today,
    yet I never found any interesting article like yours.

    It’s pretty worth enough for me. In my opinion, if all site
    owners and bloggers made good content as you
    did, the internet will be much more useful than ever before.

  2. Hi there! I could have sworn I’ve been to this website before but after checking through some of the post
    I realized it’s new to me. Anyways, I’m definitely glad I found
    it and I’ll be book-marking and checking back often!

    my blog post – live22 apk

  3. Howdy, i read your blog occasionally and i own a similar one and i was just curious if you
    get a lot of spam comments? If so how do you prevent it, any plugin or anything you
    can recommend? I get so much lately it’s driving me mad so any
    help is very much appreciated.

    my web site … rollex11 download ios – https://918kiss-m.com,

  4. Please let me know if you’re looking for a author for your weblog.
    You have some really good posts and I think I would be
    a good asset. If you ever want to take some of the load off, I’d absolutely love to
    write some material for your blog in exchange for
    a link back to mine. Please blast me an email if interested.

    Thanks!

    My homepage Hengheng2 Xe88

  5. Hello there, I discovered your blog by means of Google at the same time as searching for a related topic, your web
    site came up, it looks good. I have bookmarked it
    in my google bookmarks.
    Hello there, simply changed into alert to your blog thru Google, and located that it is truly
    informative. I’m gonna watch out for brussels.
    I will be grateful in the event you proceed this in future.

    A lot of other people might be benefited from your writing.

    Cheers!

    Feel free to visit my homepage … lionking888 for ios (https://918kiss-m.com/lionking888)

  6. Thank you for the auspicious writeup. It in fact was a
    amusement account it. Look advanced to far added agreeable from you!
    However, how can we communicate?

  7. Nice post. I learn something totally new and
    challenging on blogs I stumbleupon every day. It will always be helpful to read through
    content from other writers and use something from other web
    sites.

    my homepage … joker8899 net download, mega888-my.com,

  8. Awesome blog you have here but I was curious if you knew of any community forums that cover the
    same topics talked about in this article? I’d really love to be a part of community where I can get feed-back from other knowledgeable
    individuals that share the same interest.
    If you have any suggestions, please let me know.
    Kudos!

    Also visit my website – wukong333 malaysia (Shawn)

  9. With havin so much content and articles do you ever run into any problems of plagorism
    or copyright violation? My site has a lot of exclusive content I’ve either authored myself or outsourced but it seems
    a lot of it is popping it up all over the web
    without my authorization. Do you know any solutions to help reduce content
    from being stolen? I’d really appreciate it.

    Also visit my website love138 download android

  10. Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just extremely
    magnificent. I really like what you have acquired here, really like what you’re stating and the way in which you say it.
    You make it enjoyable and you still care for to keep it sensible.

    I cant wait to read much more from you. This is actually a wonderful web site.

    my web-site game mega888

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button