Santa Claus may be coming to town, but will the shoppers go too?

Retailers must be finding it hard to be optimistic about Christmas trading amid dire reports of households feeling the pinch of rising prices

Christmas is still seven weeks away, but, unsurprisingly, that does not stop retailers getting into the festive spirit early in the hope to attract crowds to the tills. On Tuesday, singer Rita Ora will turn on the Christmas lights on Oxford Street to mark the beginning of the festivities, close to Marks & Spencer’s Marble Arch branch. But will it be a merry Christmas for retailers?

This week both M&S and Sainsbury’s will announce half-year results at an uncertain time for the high street. A recent survey from the CBI showed high street sales falling at their fastest rate since the height of the recession in 2009 as inflation causes households to put the brakes on spending. The cost of groceries, clothes and electronics has been rising since the Brexit vote last year, piling pressure on shoppers.

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